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Forney Industries, Inc. and our subsidiaries and affiliates (“Forney”, “we”, “us” and “our”) respect your privacy. This Privacy Policy describes the types of personal information we collect, how we use the information, with whom we share it, and the choices you can make about our use of the information. We also describe the measures we take to protect the security of the information, how you can contact us about our privacy practices, and how you can exercise your rights under this Policy. By using our website and services (collectively “Services”), you acknowledge you have read and understood the terms and conditions of this Privacy Policy


Forney may collect information about you from various sources. Specifically, we may obtain information about you on www.forneyind.com (the “Site”) (e.g., when you request information on the Site or submit content to the Site); when you call us, email us, communicate with us through social media; when you make a pur-chase from us; and from our affiliates or subsidiaries, service providers, business partners, and other third parties. The types of personal information we may obtain include:

  • Contact details (e.g., name, postal address, email address, and telephone number);
  • Username and password for the account you may establish on our Site;
  • Payment details (including payment card number, security code, expiration date, cardholder name and billing address);
  • Shipping information (including the shipping address and phone number)
  • Demographic information (such as age, date of birth and gender);
  • Information you provide by interacting with us through social media, including photographs;
  • Shopping behavior and preferences, and a record of the purchases you make on our websites; and
  • Other details that you may submit to us or that may be included in the information provided to us by third parties

    In addition, when you visit the Site, we may collect certain information by automated means, such as cookies and web beacons. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server. We also may use third-party website analytics tools (such as Google Analytics) that collect information about visitor traffic on our Site. The information we may collect by automated means includes

  • Information about the devices our visitors use to access the Internet (such as the IP address and the device, browser and operating system type)
  • URLs that refer visitors to our Site;
  • URLs that refer visitors to our Site;
  • Information on actions taken on our Site (such as page views and website navigation patterns);
  • A general geographic location (such as country and city) from which a visitor accesses our Site; and
  • A general geographic location (such as country and city) from which a visitor accesses our Site; and

Essential. Some cookies are essential in order to enable you to move around our website and use its features, such as accessing secure areas of our website. Without these cookies, we cannot enable appropriate content based on the type of device you are using.

Google Analytics. To learn more about Google Analytics privacy practices and opt-out mechanisms, please visit the Google Analytics Security and Privacy Principles page at https://support.google.com/analytics.

Targeted Advertising. We may use cookies to target advertising off of our website. To learn more about targeted advertising please visit www.networkadvertising.org.


    We may use the information we obtain about you to:

  • Register you for membership at the Site, and manage and maintain your account on our Site;
  • Provide products or services you request;
  • Process, validate, confirm, verify, deliver and track your purchases (including by processing payment card transactions, arranging shipping and handling returns and refunds, and contacting you about your orders, including by telephone);
  • Maintain a record of the purchases you make on our Site;
  • Respond to your questions and comments and provide customer support;
  • Communicate with you about our products, services, offers, events and promotions, and offer you products and services we believe may be of interest to you
  • Enable you to communicate with us through our blogs, social networks and other interactive media;
  • Publish your testimonials about Forney, including on our websites and blogs, and on social networks (if we choose to publish your testimonial, we will include only [your first name, last initial, city and state])
  • Manage your participation in our events, sweepstakes and other promotions
  • Tailor our products and services to suit your personal interests and the manner in which visitors use our sites, applications and social media assets;
  • Operate, evaluate and improve our business and the products and services we offer;
  • Analyze and enhance our marketing communications and strategies;
  • Analyze trends and statistics regarding visitors’ use of our Site and social media assets, and the purchases visitors make on our Site;
  • Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users;
  • Enforce our Terms of Use; and
  • Comply with applicable legal requirements and industry standards and our policies.
  • We may combine the information we collect with publicly available information and information we receive from our affiliates or subsidiaries, business partners and other third parties. We may use that combined information to enhance and personalize your shopping experience with us, to communicate with you about products, services and events that may be of interest to you, for promotional purposes, and for other purposes described in this Privacy Policy.

    We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

    We do not use any personal information obtained from Amazon.com, Inc., or any of its affiliates for anything except order fulfillment and/or tax purposes. This information is not disclosed to any third parties, except as required by law. We may publish reviews written for Forney products on Amazon.com in social media posts, with the written permission of the reviewer.


We do not sell, rent, or otherwise disclose personal information about you, except as described in this Privacy Policy.

We may share the personal information we collect with our affiliates, subsidiaries, business partners, and other third parties for the purposes described in this Privacy Policy, including to communicate with you about products and services, offers, events and promotions that we believe may be of interest to you. We also may share personal information with our service providers who perform services on our behalf. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity

We reserve the right to transfer personal information we have about you in the event we sell, merge or transfer all or a portion of our business or assets. Should such a sale, merger or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale, merger or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.


We offer you certain choices about what information we collect from you, how we use and disclose the information, and how we communicate with you.

You may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information. We will apply your preferences going forward. In some circumstances, withdrawing your consent to Forney’s use or disclosure of your personal information will mean that you cannot take advantage of certain Forney offerings or Site features.

Here are the choices we offer:

Web Analytics

You may opt out of the aggregation and analysis of data collected about you on our Site by our web analytics vendor by clicking here and installing the Google Analytics Opt-out Browser Add-on

Marketing Emails

You may choose not to receive marketing email communications from us by clicking on the unsubscribe link in the marketing emails or by adjusting your email preferences using the online account you may establish on our Site.


Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of our Sites’ features. In addition, disabling cookies may cancel opt-outs that rely on cookies, such as web analytics or targeted advertising opt-outs. You can find additional details on how to manage cookies in your browser here.

Your California Privacy Rights

California Civil Code Section 1798.83 permits California residents to request certain information, once a year, regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us an email using the contact information provided below in the “How to Contact Us” section and put “Shine the Light Request” in the subject line of your email.

    If you are a California resident, as of January 1, 2020, you have the following additional rights:

  • You have the right to request information about the categories and specific pieces of personal information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, and the categories of third parties with whom we share such information.
  • You have the right to request information about our sale or disclosures for business purposes of your personal information to third parties.
  • You have the right to opt-out of the sale of your personal information to third parties. We do not sell your personal information to third parties.
  • You have the right to request the deletion of your personal information. Please note that notwithstanding your request, California law permits us to retain certain categories of personal information for numerous purposes, including to complete a transaction initiated by you, to perform a contract between you are us, and to comply with a legal obligation, such as a record retention requirements.
  • You have the right to not be discriminated against for exercising any of these rights.
  • If you would like to exercise one or more of the above rights, please contact us by following the “How to Contact Us” options listed below. Please note that we will use the information we have collected about you to verify your identity prior to executing your request.


You may obtain a copy of certain personal information we maintain about you or update or correct inaccuracies in that information using the online account you may establish on our Site.


We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Please note that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective.


Our Site may provide links to third-party websites for your convenience and information. Forney does not control linked websites, and we do not endorse or make any representations about third-party websites. Linked sites may have their own privacy policies, which you should review if you visit those websites. We are not responsible for the content of any websites not affiliated with Forney, any use of those websites, or those websites’ privacy practices.

We may also provide social media features on our Site that enable you to share Forney information with your social networks and to interact with Forney on various social media websites. Your use of these features may result in the collection or sharing of information about you. We encourage you to review the privacy policies and settings on the social media websites with which you interact to help you understand those websites’ privacy practices.


Forney does not direct its Site to children under the age of 18. If we learn that a user of the Site is under 18 years old, we will promptly delete any personal information that the individual has provided to us.


This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a prominent notice on our Site to notify you of any significant changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated.


If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, you may call us at 1-800-521-6038 or you may email us at customerservice@forneyind.com. You also may write to us at:

Forney Industries, Inc.
Attn: [specify business function]
2057 Vermont Dr.
Fort Collins, CO 80525

You may also request a copy of all your personal information that is in Forney Industries' systems, or request that it be deleted here.

This Privacy Policy was updated on October 22, 2019.